In a college town, how would you go about promoting sales for Mother’s Day Flowers to students?
November 11th, 2009Flyers? Grab & Go before you go home? Can retailers advertise on campus bulletin boards?
As a male college student, I would not send my mom flowers. It’s too cheesey. I suggest hitting the female students as your target market, but you would have to have the flowers sent home, no one will carry them, thats too much of an inconvenience for a flower.
November 12th, 2009 at 3:43 am
It is really hard to do so in a college town. you are going to have to avoid the college students and focus on where the older or townies are. you really cant focus on the students unless thier mother is close by or if you can deliver long distances. If you can do so then just normal advertising would work. I also live in a college town thats why i say this.
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November 12th, 2009 at 4:27 am
Go a whole different route use flower cards or paper flowers and get addresses of the students who sign up and tell them you will mail the flowers home for them. I am a mom and if my kids were old enough to have me something sent home from college I would just feel like the World’s Greatest Mom….I know it’s cheesy but honest.
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November 12th, 2009 at 4:43 am
As a male college student, I would not send my mom flowers. It’s too cheesey. I suggest hitting the female students as your target market, but you would have to have the flowers sent home, no one will carry them, thats too much of an inconvenience for a flower.
References :